In a remarkable showcase of heritage, creativity, and charm, Sri Lanka Tourism Promotion Bureau (SLTPB) proudly secured three major international awards at the prestigious 40th Seoul International Travel Fair (SITF 2025), held in South Korea.
The island nation stood out among hundreds of global exhibitors with a powerful blend of visual storytelling, cultural richness, and vibrant performance – earning:
Best Booth PR Award – Recognizing exceptional media outreach and visitor engagement.
Best Booth Design Award – Celebrated for its breathtaking and immersive design that spotlighted traditional Sri Lankan artistry, including the iconic Embekke wood carvings, a tribute to the country’s architectural heritage.
Best Performance Award – Honoring the captivating traditional Sri Lankan dance performances that drew admiration from international audiences.
This triple win firmly positions Sri Lanka as a standout cultural and tourism brand on the global stage, reinforcing its appeal to Korean and international travelers alike.
Speaking about the achievement, officials from SLTPB expressed deep gratitude to the Sri Lanka Tea Board, cultural performers, creative designers, and all those who contributed to the success of the Sri Lankan pavilion.
“SITF 2025 has been an unforgettable platform to celebrate our culture and reconnect with global travel enthusiasts. We are proud to carry the essence of Sri Lanka to the world – from our ancient art to the spirit of our people and the aroma of our world-famous Ceylon Tea.”
As the world rediscovers travel, Sri Lanka is ready to welcome explorers with open arms – promising an unforgettable experience of authentic heritage, natural beauty, and warm hospitality.
