Morocco’s tourism industry recorded unprecedented growth in 2025, with foreign exchange revenues reaching a record 138 billion Moroccan dirhams (around USD 13.8 billion) by the end of the year, according to recent reports. This figure marks one of the highest earnings the country has ever seen from tourism, and reflects a substantial increase compared with 2024.
The milestone comes as Morocco welcomed nearly 20 million visitors in 2025, a strong rebound that surpasses pre-pandemic levels and exceeds government tourism targets. This surge in arrivals helped boost spending across hotels, tours, dining, and other services, making tourism a key driver of economic growth and foreign income.
Officials from the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy highlighted several factors behind the industry’s success, including expanded air connectivity, diversified tourism offerings, and strategic marketing to new international markets alongside traditional ones.
Morocco’s diverse attractions-from historic medinas and mountain trails to Sahara desert experiences and coastal destinations-continued to draw visitors. Domestic tourism also played a significant role, with local travel contributing considerably to total tourism spending.
While the record figures underscore Morocco’s rising profile as one of Africa’s premier travel destinations, authorities also recognize challenges related to infrastructure capacity, sustainability and environmental impact as tourism volumes expand.
